NerdWallet is launching a major holiday initiative this year with its Debt Free December Sweepstakes, giving away $2.5 million throughout the month of December. The program will award $100,000 to one winner each day from December 1–25, aiming to provide meaningful financial relief during a season when many Americans feel increased economic pressure. The sweepstakes is open to U.S. residents ages 18 and older, and participants can enter by creating or using an existing NerdWallet account or through an alternate entry method.
According to NerdWallet’s data, a significant portion of Americans feel anxious about their financial outlook heading into 2026. Rising costs and uncertainty have made it difficult for households to build savings, manage debt, or confidently plan for the future. By offering these cash awards, NerdWallet hopes to ease some of that strain and give individuals a chance to improve their financial footing.
Beyond the sweepstakes itself, NerdWallet emphasizes its ongoing mission to help consumers make smarter money decisions. The company encourages all consumers to use any financial windfall strategically. Recommendations include paying off high-interest credit card debt, building emergency savings, and investing in long-term goals like retirement. For small-business owners, NerdWallet highlights the importance of maintaining liquidity to support operations during slower seasons.
NerdWallet also positions the giveaway as an extension of its broader tools and services, which help users navigate decisions across credit, personal loans, home buying, investing, and more. The company notes that financial stability comes not only from one-time gains, but from informed choices and accessible guidance, a gap NerdWallet aims to fill year-round.
Learn more here.