New Solution Helps Retailers Extend the Reach of Loyalty Programs into the Store, Online and Through Mobile Devices

DULUTH, Ga., May 11, 2010—NCR     Corporation today announced the NCR Netkey Loyalty     Kiosk, a loyalty and offer management solution that helps retailers     extend the reach of frequent shopper programs quickly and consistently     across channels, such as inside the store, online or via mobile devices.

The solution consists of a self-service kiosk combined with the NCR     Netkey management software. It enables consumers to manage their     frequent shopper program and access personalized offers and     informational material. They have the option to print out materials,      such as recipes and promotions, directly at the kiosk, transfer coupons     to their loyalty card or have offers sent to their mobile device.

The NCR Netkey management software is the first to bring together     in-store digital advertising and self-service kiosks under a single     platform, enabling retailers to leverage rich multimedia content across     digital signs and kiosks. For example, retailers could opt to use     digital advertising to promote their frequent shopper program and then     make it easy for shoppers to enroll at self-service kiosks.

“Kiosks provide an opportunity to implement promotional campaigns and     targeted discounts for consumers—54 percent of the consumers we spoke     with are interested in using in-store kiosks where they can download     coupons when they walk in,” said the independent research report     ‘Consumer Usage Of Kiosks And Self-Service Checkout Tools,’  Forrester     Research, Inc., December, 2009. The report continues, “In-store kiosks,      when implemented correctly, can provide a seamless transition between     the brick-and-mortar stores and the Web site,” and, “In-store     interactions with these technologies are an opportunity to track     behavior across channels for a fuller view of the customer.”

The NCR Netkey Loyalty Kiosk rapidly integrates with a retailer’s     existing loyalty or Customer Relationship Management (CRM)  software,      extending the functionality of existing business software and     safeguarding technology investments. Retailers can also easily add new     applications to the loyalty kiosk in order to provide additional     self-service functionality, such as store maps, product finders and the     ability to purchase gift cards.

“A new generation of consumers craves more personalization and control     over when and how they interact with retailers,” said Dusty Lutz,      general manager of NCR Netkey digital signage and kiosk applications.      “Consumers are willing to reward retailers that enable a seamless,      converged channel experience across Web, store or mobile channels.      Retailers are responding by evaluating technology solutions that help     them interact with shoppers based on their individual preferences and     location to create a more compelling shopping experience.”

The new kiosk is one of NCR’s c-tailing(TM) solutions, a set of software       and services that enable retailers to offer consumers greater     personalization and consistency across channels, such as the Internet,      mobile devices, social media and in the store. These converged retailing     solutions enable retailers to differentiate themselves, lower operating     costs and attract today’s empowered and elusive consumer.  Additional     information on the NCR c-tailing solutions can be found at: http://www.ncr.com/c-tailing.

About NCR Corporation

NCR Corporation is a global technology company leading how     the world connects, interacts and transacts with business. NCR’s     assisted- and self-service solutions and comprehensive support services     address the needs of retail, financial, travel, healthcare,  hospitality,      entertainment, gaming and public sector organizations in more than 100     countries. NCR (www.ncr.com)      is headquartered in Duluth, Georgia.

NCR is a trademark of NCR Corporation in the United States and other     countries.

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