New and expecting mothers deserve all the support they can get, and Mustela® is here to help. Mustela, Europe’s leading line of baby care products, has just launched a brand new online customer loyalty program to help moms provide the very best for themselves and their babies. The new loyalty program called “my Mustela eRewards” will offer members exclusive access to promotions and services, deluxe samples, free gifts, and more.
But more than simply serving as a traditional loyalty program, Mustela sees my Mustela eRewards as a place for both expecting and experienced mothers to connect with others, learn about the parenting process, and shop for a wide range of quality products.
"The launch of the my Mustela eRewards program marks the next strategic phase of our digital marketing program," said Jerome Clark, Assistant Vice President of US Marketing at Mustela. "Not only will this program complement our recently launched e-commerce platform but it will also help us to better engage directly with our consumers, understand their purchase behaviors and communicate with them in a more meaningful and customized way across all digital 
touch points."
As a digitally integrated platform, my Mustela eRewards will also allow members to earn points through various purchases and by completing product reviews on MustelaUSA.com, which is Mustela’s e-commerce site. Increased participation in these behaviors will result in more points for each member. And soon Mustela will also allow members to earn points for friend referrals.
These points can then be exchanged for numerous benefits. Members can get special sneak previews into new and limited edition Mustela products, free express seasonal shipping, special baby birthday gifts, customer loyalty discounts, and more. All of these benefits and offers are the brand’s attempt to show consumers their appreciation for their continued support and loyal customer engagement.
"Our independent market research showed that our customers are extremely loyal due to our product efficacy, sensorial experience and premium packaging,” said Mustela e-Commerce Manager Kelly Conroy. "With this unique program, we are now able to reward our most loyal customers for their recommendations in an organic way. It's our way of saying 'thank you' for all of their support and belief in our Brand."