Most online consumers are underwhelmed by the customer experience provided by leading brands, according to the latest findings from Forrester Research’s European Customer Experience Index (CXi).
According to a press release, the findings have caused an explosion in customer experience investments across Europe in a bid to become more customer-centric. What’s more, experts predict that only those who are truly customer-obsessed will fill be able to fill this gap in the market.
The Customer Management Exchange Network has....