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Approximately 58 percent of retail professionals say the pandemic accelerated new technology-related product launches at their company, according to the new report, “Using Retail Tech Innovation to Enhance the Customer Experience,” released by global market research company Euromonitor International and the National Retail Federation (NRF).
“Technology will continue to be used to improve operational efficiencies and elevate the customer experience, positively impacting brand perception as a result,” said Michelle....
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