A mobile consumer shopping survey captured customer experience in real-time on Black Friday, showing that 64% of respondents were satisfied with their Black Friday shopping experiences – while 66% indicated concerns about their safety while shopping for the best deals.
Survey Analytics and Ipsos Loyalty conducted the survey.
“The Black Friday survey offers an analysis of consumer experiences when it's most relevant – while the consumer is in the store,” Survey Analytics CEO Andrew Jeavons said in a press....