Jordan Salmon, Vice President of Loyalty Marketing for MGM Resorts International, told Loyalty360 that the company wanted to offer its loyalty program more benefits and, as a result, launched the new M life Rewards MasterCard in partnership with First Bankcard, a division of First National Bank of Omaha and a leading issuer of credit cards.
What’s more, due to the launch, MGM Resorts plans to evolve the name of its award-winning loyalty program to M life Rewards. The premier hospitality rewards program, available to all guests of....