As the allure of summer heats up, so are the exciting customer engagement promotions that some brands are launching to entice seasonal participation. For everyone from students to professionals, summer has always been a season synonymous with vacation. However, while the vast majority of people (82%) hope to embark on a summer getaway, for many this fantasy dissipates in the face of unmanageable circumstances or costly constraints. But the brands that can successfully help customers avoid the fate of a dreary vacationless summer could also....