Meijer Sparks Employee Engagement Through Achievers

Many loyalty marketers that Loyalty360 speaks with talk about how a proper internal culture, predicated on employee engagement, goes a long way toward creating and sustaining brand loyalty.

At Meijer, a Grand Rapids, Michigan-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin, that concept is a priority.

As a result, Meijer officials selected Achievers, an industry leader in employee engagement and recognition solutions, to help drive employee engagement and create a more positive work experience for more than 70,000 Meijer employees across 273 locations.

Meijer is a longstanding customer of Achievers’ parent company, Blackhawk Network.

A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers, and electronics offerings.

Recent research shows that employee turnover in the retail space has continued to increase since the beginning of 2016. To mitigate this impact, more retail companies are seeking new ways to engage their teams and show employees they are appreciated for their work.

As a family-owned and privately-operated company since 1934, Meijer continues to focus on its company culture, of which its team members are an integral part of the equation for success. As part of this focus, the retailer began a search for a unique employee recognition platform that could help foster a culture of positive reinforcement while providing access to a diverse group of team members at a variety of locations. After considering several vendors, Meijer found Achievers to be the best option to deliver on these needs.

Meijer officially launched its company-wide recognition program, branded as mTeam, on the Achievers platform in September 2016 and saw early success. Since then, the company has achieved a very high adoption rate (those who have activated their mTeam accounts and logged in), among eligible employees. Since launch, all activated users have received some level of recognition.

With designated program champions at each Meijer location, educated on the strategic and tactical functions of mTeam, the company is targeting maximum benefit from widespread adoption of the Achievers platform. This approach has resulted in a very high number of recognition moments as well as a very high number of team members receiving recognition through mTeam.

David Brennan, general manager of achievers, explained to Loyalty360 how the Achievers Recognition Platform will strengthen Meijer’s culture and boost employee engagement.

“Employee recognition is one of the primary drivers of employee engagement and Achievers has a well-established track record of helping large enterprises to implement employee recognition programs that drive increased engagement and promote a culture of recognition,” Brennan said. “Employee recognition helps companies align employees with business objectives by reinforcing values and behaviors tied to those desired outcomes. Engaged, aligned, and recognized employees work harder to satisfy customers, are happier in their jobs, and stay longer in them.”

The Achievers Employee Engagement and Recognition solution provides companies with a robust foundation for their employee engagement initiatives by enabling both social and rewards-based recognition. Designed for today’s workplace, Achievers’ innovative SaaS platform can increase employee engagement and drive business success. It empowers employees to recognize and reward each other in real time and aligns employees with company values and goals.

“Meijer has experienced remarkable early stage success since implementing the Achievers platform, with widespread adoption and usage from the corporate offices to its 273 retail locations, providing Team Members with a new way to celebrate successes and recognize each other’s contributions,” Brennan added. “Meijer has laid a strong foundation for its culture of recognition and we congratulate them on the positive results to date.”

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