McDonald’s has been well recognized in the industry for top notch and disruptive technology integration in customer service. Recently the company created a team dedicated to researching and developing digital experiences for its customers, as it looks to technology as a key factor to boost sales and drive loyalty.   The new team is part of the fast-food giant’s strategy to use technology to reach customers and push sales growth. McDonald’s has been installing digital self-order kiosks in its restaurants....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content