One of the biggest drivers of customer engagement today is simplicity. In an age of growing complexity and digital fatigue, brands that can achieve this preeminent goal stand a great chance of winning customer loyalty.
This is the objective of a new partnership between MasterCard and PAY.ON, a German-based payment system that provides flexible solutions to retailers everywhere. The partnership will enhance MasterPass, MasterCard’s fast, simple, and secure digital wallet that allows consumers to complete online transactions with....