Bank of America Focuses on Simplified Process Improvements to Strengthen Brand Loyalty
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Simplicity was one of the major themes at the 8th annual Loyalty Expo held in April in Orlando. Bank of America also wants to keep things simple to retain and expand its brand loyalty. “We continue to invest in young new talent in our company,” Bank of America Chairman and CEO Brian T. Moynihan said during the company’s second-quarter earnings conference call on July 15, according to Seeking Alpha. “We hired a record number of teammates from college, over 1,200, and we have our intern program to over 1,800 this....

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