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MasterCard and Connexions Loyalty want to continue the loyalty program partnership the two companies have built.
As a result, Connexions Loyalty will expand its services under its existing agreement with MasterCard Loyalty Solutions, which provides global financial institutions with some of the best-in-class travel and other rewards for cardholder loyalty programs.
In late 2014 and early 2015, Connexions began its support of MasterCard Loyalty Solutions’ clients in four new markets including Brazil, Guatemala, Panama, and Zimbabwe. Connexions Loyalty and MasterCard had previously partnered on loyalty solutions in the United States, Mexico, Peru, and Qatar. The companies will continue to identify additional global markets for expansion in 2015 and beyond.
“Both MasterCard and Connexions have a deep understanding of customer loyalty and what it takes to create and sustain valuable relationships,” a MasterCard spokesperson told Loyalty360. “We are building on the unique assets that both parties have to create even stronger value propositions for issuers and their cardholders.”
Connexions provides online travel rewards redemption solutions to MasterCard, including an online travel booking tool that is fully integrated with MasterCard’s Rewards Solution so issuing banks can utilize it as a component of their reward programs. The tool gives cardholders access to a full-service travel website with easy-to-use search options, highly competitive airfares to exciting destinations and a prepaid inventory of hotel and resort rates worldwide. Cardholders can select destination activities and tours with more than 10,000 options in over 400 destinations worldwide, and save trip histories and travel profiles for future reference.
Connexions also provides gift cards for reward fulfillment, with access to over 1,300 gift card options from over 200 merchants.
“Since 2005, we have been proud to collaborate with MasterCard Loyalty Solutions in the incentives and rewards redemption space,” Scott Lazear, Connexions Loyalty’s President, added in a release. “We are happy with the recent expansion and look forward to partnering with MasterCard in eight countries across four continents. Together, we will provide financial institutions and their customers with loyalty programs to meet their individual needs.”
As experts in customer loyalty for more than 30 years, Connexions Loyalty helps organizations motivate, reward, and retain their customers, employees, and partners. Connexions’ loyalty programs are available to more than 200 million people in the Americas and EMEA.
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