Today, there is significant discussion around the subject of disruptor and challenger brands that, by leveraging cutting edge innovation and out-of-the-box thinking, become the envy of marketers everywhere. MassMutual has been honored for its innovation that impacts the overall customer experience.

iPipeline® – a leading provider of cloud-based software solutions for the life insurance industry– honored MassMutual with the Visionary Award at the Connections 2016 User Meeting & Conference held at the ARIA Resort & Casino in Las Vegas. Every year, the Visionary Award is presented to a customer that best exemplifies iPipeline’s vision to revolutionize the global insurance industry through the implementation of disruptive innovation.

“MassMutual is positioned to disrupt the industry in its use of our latest technology—AgentOne®,” said Tim Wallace, CEO, iPipeline. “This agent platform that runs on Salesforce.com has taken root with leading carriers in the industry like MassMutual. Disruptive innovation shakes up things, but it also moves early adopters to the head of the pack. iPipeline’s vision is to revolutionize by simplifying an agent’s daily activities. A single sign-on provides access to all the tools an agent needs to accelerate a sale in one user interface. We are pleased to honor MassMutual for having the foresight to see what is needed to effectively compete and gain market momentum in this highly competitive industry.”

Amy Ferrero, Vice President of New Business Strategy, MassMutual, accepted the award.

“As a carrier whose focus is on business transformation, we are constantly evaluating innovative technology to improve agent and consumer interaction,” Ferrero said. “Launching one, productized platform to speed the agent selling and consumer buying experience is a key priority at MassMutual. Millennials represent the industry’s largest opportunity, and executing a sale for them is all about simplicity, speed, and digital convenience. Equipping our agents with the best of what digital technology has to offer today—all in one agent desktop—demonstrates how we are putting innovation to work at MassMutual. This attracts the best agents and meets the expectations of today’s tech-savvy buyers. MassMutual is honored to be selected as iPipeline’s winner of the 2016 Visionary Award.”

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