Marriott International’s loyalty program, Marriott Rewards, has been named the top hotel loyalty program in the first-ever Fortune and Travel + Leisure Business Travel Survey.
The recognition comes on the heels of U.S. News & World Report awarding Marriott Rewards the Best Rewards Program for the second consecutive year and the annual Freddie Awards, which named Marriott Rewards the Program of the Year for the seventh year in a row.
“We’re thrilled that the readers of Fortune and Travel + Leisure recognized Marriott Rewards with this honor,” Rich Toohey, Vice President,Marriott Rewards said in a release. “We pride ourselves on offering our members a relevant, easy-to-use program, so knowing that Marriott Rewards is the most popular with mobile business travelers helps us continue to evolve the program with their needs in mind.”
The Best in Business Travel survey ranked Marriott Rewards first among four additional top loyalty programs. The top programs were selected based on readers’ holistic ratings of a companies’ individual loyalty programs. Criteria included the ability to accumulate points, how quickly members can redeem points, and which overall program is best for business travelers.
Marriott Rewards is leading innovation for hotel loyalty programs through the launch of FlashPerks, LocalPerks, and PlusPoints.
The three platforms engage Marriott Rewards members with additional benefits and immediate ways to earn and spend points. FlashPerks gives members the option to redeem points or use cash for limited-time exclusive deals and experience. Through LocalPerks, Marriott Rewards is the first major hotel loyalty program to offer geo-targeted mobile offers using beacon technology for on-property deals. PlusPoints enables members to earn Rewards points instantly through everyday social behaviors, such as tweets, retweets, check in on Facebook and Instagram posts with the hashtag #MRPoints.
Marriott Rewards covers 14 brands and 3,800 properties worldwide.