Marriott International, the global hotels and resorts company, has unified its three customer loyalty programs: Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest.
 
The programs now operate under one set of benefits and one currency, giving each member access to all 29 Marriott brands and over 6,700 participating hotels in 130 countries and territories.
 
Member points can be earned and redeemed through any of the three programs. In addition, Marriott offers several new Elite tiers, and members can combine their separate program accounts into one at Marriott.com or SPG.com. 
 
The unification of the three programs enables members to earn 20 percent more points per dollar spent. In addition, if members have earned Elite status, that status will be recognized at participating locations of all Marriott brands, rather than just one. Members may also book stays at any brand location on ‘Marriott.com,’ ‘SPG.com,’ or the Marriott and SPG apps.
 
“This is an exciting time for our loyalty members,” says David Flueck, Senior Vice President of Global Loyalty at Marriott. “They now have inspiration to travel and experience the world to create memories that will last a lifetime.”
 
Unifying the three programs enables members to combine their point balances when they combine accounts. This eliminates the need to transfer points between programs. The point balances of SPG members are multiplied by three when they combine accounts.
 
All members earn 10 points for every dollar they spend at all Marriott brands except Residence Inn, TownePlace Suites, and Element. Members earn five points per dollar spent at these brands, and they earn 2.5 points per dollar spent at Marriott Executive Apartments and ExecuStay properties.
 
In addition, for 2018, nights earned at Marriott Rewards and SPG hotels will also combine, helping members achieve Elite status faster. Under the unified programs, all SPG members receive a new account number to align with the Marriott Rewards system.
 
Members with multiple program accounts can choose to combine under their preferred account. The individual names of the three programs will remain the same until early 2019, when they will be combined under a new brand name.
 
The unification of the programs brings some other positive changes. Members now earn Silver Elite status after staying at participating locations 10 nights within a year, Gold Elite status after 25 nights, Platinum Elite status after 50 nights, and Platinum Premier Elite status after 75 nights.
 
All Platinum Premier members surpassing 100 nights and $20,000 annual spend will receive personalized service in the Ambassador program, along with all the other benefits in that tier. Members who have achieved Lifetime status will continue to have their status recognized under the new Lifetime Elite tiers that will apply across the unified programs.
 
Combining the three programs includes other benefits as well. All members now earn points for food, beverage, spa, and other incidental purchases, rather than just the room rate. In addition, hotels throughout the loyalty portfolio now have no blackout dates for points redemption. Booking direct on any of Marriott’s digital and mobile channels also means that members can take advantage of exclusive rates and free Wi-Fi.
 
Flueck says of the move to combine the three programs, “We have merged the earning and redeeming power of Marriott Rewards with the Elite benefits of SPG to create one of the richest travel loyalty programs with the most extraordinary global portfolio of hotels.”
 

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