Hospitality research highlights ten principles that can improve loyalty program performance
Ithaca, NY June 18, 2010—The hospitality and gaming industries can develop stronger frequent guest programs by paying attention to customer psychology and desires. A new report from the Cornell Center for Hospitality Research (CHR) highlights ten principles that will make it more likely that loyalty programs actually develop loyal customers. The new hospitality industry performance report, “Building Customer Loyalty: Ten Guiding....