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Ukraine’s leading luxury hotel brand, Premier Hotels, succeeded in upgrading its Premier Club loyalty program by turning to Libra OnDemand and its suite of easy-to-use Web-based applications. Libra OnDemand enables hoteliers to manage customer relationships, drive loyalty initiatives, focus sales, manage catering events and perform on-demand business analytics. Premier Hotels, a seven-property chain managed by Kiev-based Premier International Ltd., recently set out to incorporate an option for earning and spending bonuses within its....

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