When Jose R. Costa became president of MAACO about 18 months ago, the Charlotte, N.C.-based retailer was “very much a strong player, but very dormant in many aspects.”
Costa told Loyalty360 he was hired to help transform the brand from the 1970s (MAACO launched in 1972) to a more contemporary company. Since Costa came aboard, MAACO has received a “makeover” and grown to be the No. 1 franchise in its category.
MAACO is North America’s body shop, with close to 500 body shop locations across the continent....