Lyft, the ride sharing service, has announced the launch of Lyft Rewards, a loyalty program for riders. The program, which will begin rolling out in December, will enable riders to earn points for each dollar spent, which can then be used for upgrades to nicer cars or savings on future rides, as well other bonuses.
The company previously rewarded (and continues to reward) riders through a subscription service, a program that incentivizes business users, and a partnership with Delta in which riders earn Delta airline miles with Lyft....