lululemon athletic apparel stores announced the nationwide expansion of lululemon Like New, the brand’s first trade-in and resale program. Starting on Earth Day, lululemon Like New will be available to all guests across the U.S. The program reinvests 100 percent of profits to support lululemon’s commitments outlined in its Impact Agenda.

“Bringing lululemon Like New to all U.S. guests is a major step toward a circular eco-system and achieving our Impact Agenda goals to reduce our environmental footprint,” said Celeste Burgoyne, President, Americas and Global Guest Innovation. “We’ve seen incredible momentum from our pilot program and we look forward to welcoming new guests nationwide."

Built on a circular model, lululemon Like New extends the life of the product by allowing lululemon guests nationwide to trade lululemon clothing in exchange for an e-gift card at one of the participating stores and shop resale products online. The expansion includes an assortment of gently used lululemon items, with new items added every day.

lululemon Like New first debuted with a trade-in trial run in Texas and California. The pilot program was met with an overwhelmingly positive response with the majority of inventory categorized as ‘good as new.’ The expansion is a natural next step for lululemon in allowing all guests to purchase products with a purpose.

lululemon has partnered with the resale technology provider Trove for the pilot and expansion, leveraging its recognized expertise in branded recommerce to support resale operations.

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