Wingstop Reaches New Digital Heights with Launch of Loyalty Platform
Wingstop has taken a major step in its digital evolution by launching its loyalty program. The fast-casual restaurant is set to pilot the program in Q4 and launch it systemwide in 2026. “We believe our loyalty program will be distinctive in the industry because we’re not taking the typical transactional approach within our design,” said CEO Michael Skipworth. “The level of insights we have with our guests today plays a big role in informing the....