Walmart Refreshes Gen Z-Focused “No Boundaries” Fashion Line
Walmart announced that on July 16, 2024, it will relaunch a refreshed version of its No Boundaries apparel line, targeting Gen Z consumers with trendy, stylish, and affordable clothing right on time for the fall school season. The revamped $2 billion brand will feature 80% of items priced under $15. Walmart sought help from a highly experienced design team to rebuild the No Boundaries brand to appeal to younger adults.
“Refreshing our private....