Loyalty360 Reads: Trip.com Revamps Rewards Program & Celebrates 25 Years, Wyndham Enhances the Customer Experience with Upscale Extended Stays, and Microsoft Rolls Out AI Agents

Trip.com Enhances Rewards Program as It Celebrates 25 Years of Travel Innovation

Trip.com Group is celebrating a quarter-century of pioneering advancements in the travel industry, growing from its beginnings in 1999 to becoming a leading global online travel agency with a Gross Merchandise Value (GMV) of $160B in 2023. In honor of this milestone, Trip.com, a flagship brand of the Group, has launched an upgraded membership program, enhancing benefits for its loyalty members, including VIP access to the airport lounge, complimentary global e-SIMs, and upgraded airport transfers. The program’s new Diamond+ tier offers premium customer support and exclusive rewards like free attraction tickets.

Trip.com Group Co-Founder and Executive Chairman of the Board, James Liang, said, “In 25 years, we have grown from a team of just a handful of employees to an international company, with a workforce of more than 30,000 professionals. I would like to express my heartfelt gratitude to all my colleagues, past and present, for their invaluable contributions to Trip.com Group and the industry.” Liang added, “Together, we have consistently innovated to make travel more accessible and efficient for hundreds of millions worldwide, transitioning from online to mobile-first, and now, as we embrace emerging technologies like AI, which promise to transform the travel experience, we look forward to writing the next chapter of our story.”
 
In addition to the refreshed loyalty program, Trip.com commemorated its 7th anniversary by hosting a Member Carnival Campaign that ends October 31. The campaign allowed users to earn and redeem Trip Coins for travel discounts.
 
Learn more about the Trip.com loyalty program here: https://www.trip.com/customer/loyalty/?locale=en-XX&curr=USD

Wyndham Expands Upscale Residence-Style Extended Stay Accommodations Across U.S. Cities

Wyndham Hotels & Resorts has partnered with Reside, a residential hospitality management company, to introduce new residence-style accommodations in popular U.S. urban destinations, including Houston and Seattle. The 10-year partnership introduces the Wyndham Residence® tier, marking Wyndham’s entry into the upscale residence-style hotel segment. Through Reside’s 30 years of experience in corporate housing and furnished accommodations, the collaboration promises a unique stay for both business and leisure travelers. In addition, the collaboration enhances Wyndham’s existing properties, including its ECHO Suites® Extended Stay by Wyndham, WaterWalk Extended StaySM by Wyndham, and Hawthorn® Extended Stay by Wyndham.
Wyndham Hotels & Resorts Chief Development Officer Amit Sripathi said, “Reside has a proven track record as one of the most successful names in corporate housing. Whether you need a comfortable place to live for a prolonged time, or you simply need more space while traveling with a larger group, Reside’s model expands our extended-stay offerings, delivering premium, professionally managed accommodations in locations we know guests want to visit. By tapping into Wyndham’s distribution network, we help unlock new demand generators that can help scale their business to the next level.”
 
The new Wyndham Residence properties cater to long-term and short-stay guests, offering home-style amenities like in-room kitchens, laundry facilities, and gyms. In downtown Houston, Reside Houston Downtown offers 79 rooms within a historic, renovated auto showroom, complete with original industrial features like hardwood floors and factory windows. The property is situated in the heart of downtown Houston, ideal for guests looking to immerse themselves in the city’s arts and entertainment districts. Wyndham’s Seattle residence-style hotel offers waterfront views in close proximity to the Space Needle, Lumen Field, and Pike Place Market. It features 55 rooms that are perfect for quick getaways or extended trips.  Upcoming locations include accommodations in Washington, D.C., and New Orleans.
 
Learn more here: https://investor.wyndhamhotels.com/news-events/press-releases/detail/351/wyndham-expands-extended-stay-offerings-teams-with-reside
 

Microsoft Expands Autonomous AI Agents to Compete with Salesforce

Microsoft is set to roll out its autonomous artificial intelligence (AI) agents to a broader audience next month, allowing businesses to develop their own customizable AI agents through Copilot Studio. The move follows Salesforce’s recent introduction of Agentforce, a similar platform enabling enterprises to create autonomous agents. Microsoft initially announced the agents in May, but they have been limited to private previews until now. By moving to public preview, Microsoft will enable more organizations to deploy AI agents as virtual assistants capable of handling complex tasks, aiming to integrate AI more deeply within business workflows.
At its “AI Tour” event in London, Microsoft also revealed plans to introduce ten new autonomous agents within Dynamics 365, its platform for enterprise resource planning and customer relationship management (CRM). These new AI tools are specifically designed to assist in sales, service, finance, and supply chain management, automating repetitive tasks and reducing response times.

Demonstrating the technology, Microsoft Corporate VP of Modern Work and Business Applications, Jared Spataro, illustrated an example of how consulting firm McKinsey developed an AI agent. The agent autonomously processed email inquiries, found appropriate team members for follow-ups, and drafted responses without human input. Spataro said, “We’re excited about this because of the business value it can drive.” The process reduced lead time by up to 90%, according to McKinsey.
 
Learn more about Microsoft’s Copilot Studio here: https://www.microsoft.com/en-us/microsoft-copilot/microsoft-copilot-studio
 
Read More on Trends, Updates, and Industry Leaders 
 
Original Article Links:
 
Trip.com Group Celebrates 25 Years of Unforgettable Journeys with Customers and Partners
 
Wyndham Expands Extended Stay Offerings, Teams with Reside to Introduce Wyndham Residences in the U.S.
 
Microsoft to roll out new autonomous AI agents next month, fending off challenge from Salesforce
 

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