The Athlete's Foot (TAF) has launched “Be About That Vote,” a campaign aimed at promoting civic engagement and encouraging voter registration ahead of the upcoming November elections. At the heart of the initiative is an innovative augmented reality (AR) mural outside TAF’s Monroe store. The interactive mural was developed in partnership with the AR platform Zappar and has a call to action link for voter registration.
The Athlete’s Foot President and General Manager of Americas Matt Lafone said, “Voting....