Loyalty360 Reads: Target Enhancing Rewards Program, IGA Collabs with Instacart To Heighten Employee and Customer Experience, and Kohl’s Partners with Babies“R”Us

Target Updating Its Rewards Program, Launching Paid Membership 

Target announced it would reintroduce its Target Circle loyalty program on April 7. The retailer is updating the program with new offerings to deliver a more personalized experience, suit different shopping preferences, and enhance customer savings and delivery convenience.  

Executive Vice President and Chief Guest Experience Officer at Target, Cara Sylvester, commented, “We’ve prioritized building strong relationships with guests since Target’s inception, and our reimagining of Target Circle continues that commitment. The new Target Circle experience was designed to flex and grow with our guests to deliver more value and ease — no matter how they choose to shop with us — so every visit feels personal, rewarding, and made just for you.” 

Target Circle Rewards members at the basic level will be able to automatically access exclusive deals for discounts on eligible Target purchases. Starting on April 7, the discounts will be automatically applied at checkout. The basic membership level is still free to join, and members will continue benefitting from Target Circle’s exclusive partner perks. The next membership offering, the Target Circle Card, will give members an extra 5% off their purchases on top of the Target Circle deals. Cardholders will also qualify for additional perks, such as free two-day shipping on select items from Target.com and an extra 30 days to return items. Plus, Target Circle Card members can access a discounted membership fee of $49 for Target’s new paid premium membership program, Target Circle 360. The paid membership caters to consumers who value convenience and provides free same-day delivery through Shipt, Target’s delivery service. Customers can access deliveries within an hour at no additional fees. The retailer also has a special promotion from April 7 to May 18 that allows customers to sign up for the paid membership at the reduced rate of $49. 

Learn more about the Target Circle Rewards program here: https://www.target.com/circle 


IGA Partners with Instacart for Enhanced Tech Access 

The Independence Grocers Alliance (IGA) has named Instacart a new Red Oval Partner. The partnership will make it easier for more than 2,000 of its member stores to access IGA’s advanced technologies while enhancing retailers’ websites and apps. In addition to providing IGA members with cutting-edge technologies to streamline their processes, IGA members can access Instacart’s App and website marketplace, allowing them to connect more seamlessly with customers and provide same-day delivery services. 

IGA Vice President, Brand Development, Michael La Kier, stated, “IGA’s partnership with Instacart gives our independent retail members access to a dedicated team and a suite of capabilities and services to help drive greater omnichannel efficiency and effectiveness.” 

Some of the state-of-the-art technologies provided to IGA members through the partnership include: 

  • Caper Carts, an AI-powered smart cart that can scan products as a customer places them in the cart 

  • Carrot Tags, electronic labels for shelves that have pick-to-light capabilities 

  • Scan and Pay, a system that allows customers to checkout in-store items with their mobile phone 

  • Out-of-Stock Insights, which provides real-time alerts when items are out-of-stock 

  • FoodStorm, which manages order ahead capabilities and food service 

  • Fulfillment as a Service, an ecommerce offering that expands online shopping with curbside pickup services and more 

Learn about IGA’s Shopper Rewards program here: https://corporate.iga.com/shopper-rewards  


Kohl’s Collaborates with WHP Global for Babies“R”Us Partnership 

Kohl’s has partnered with the parent company of Babies“R”Us, WHP Global. The collaboration promises to expand Kohl’s younger customer base. The first rollout of the Babies“R”Us at Kohl’s shops will begin in August 2024, with plans to add approximately 200 more shops during the fall of this year. Customers will also have access to the new selection of baby merchandise through Kohl’s website. 

Kohl’s Chief Executive Officer, Tom Kingsbury, stated, “Evolving our assortment and bringing more relevant product to the millions of customers we serve is a core focus as we continue to deliver on Kohl’s broader growth strategy. We see significant opportunity in the baby gear category, and partnering with Babies“R”Us is another example of how we are finding new ways to optimize our assortment and further establish Kohl’s as the go-to brand for families.” 

The new Babies“R”Us shops located within Kohl’s department stores will range from 750 to 2,500 square feet and will include baby items such as furniture, bath products, feeding items, and other baby gear for activities and more. The dedicated Babies“R”Us spaces will supplement Kohl’s existing baby apparel merchandise and will be located adjacent to each other. Moreover, Kohl’s Rewards members can earn rewards on Babies“R”Us purchases made online and in stores. Kohl’s will also exclusively host the Babies“R”Us registry at Kohl’s online. 

Kohl’s offers a Rewards program and Kohl’s Cash®. Learn more:


Read More on Trends, Updates, and Industry Leaders   


Original Article Links:  

Get Ready: Target Circle is Getting Even Better with Three New — and Easy — Ways to Shop and Save 

IGA announces new national partnership with Instacart 

Kohl’s and WHP Global Announce New Strategic Partnership for Babies“R”Us 

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