Loyalty360 Reads: Starbucks Rewards Changes Disappoint Customers, Packers Give Perks Members Free Donuts, and More

Upcoming Starbucks Rewards Program Changes Disappoint Customers
Starbucks announced changes to is rewards program, upsetting many U.S. and Canadian customers. The changes will come in February 2023 and increase the points necessary to receive many of their products for free.

Notably, the point cost of many of their popular products will increase, with hot coffee doubling from 50 to 100 stars, handcrafted drinks increase from 150 to 200, and food selections on the 200-star tier increasing to 300. However, some of their other reward offerings will decrease in price, including iced coffee, packaged coffee, and certain to-go cups.
Packers Give Perks Members Free Donuts
The Green Bay Packers rolled out a new benefit to Packers Perks fans: the Donut House. This donut vending machine provides free donuts to fans attending Packers’ games at the Lambeau Field, provided by team sponsor Kwik Trip.

Only members of the Packers Perks rewards program can receive a donut. Joining the program takes less than two minutes, and fans can join on the spot and receive their donuts. The Packers used the donuts as incentive for fans to join the rewards program.
Raydiant Offers Customers Virtual Try-on Technology
Raydiant is providing fashion retail customers the ability to virtually try on clothes. The UK digital display experience platform partnered with Zyler fashion technology to increase traffic in stores and boost customer confidence in purchases.

This new technology allows customers to see themselves in any outfit without needing to physically try them on. Using augmented reality for virtual try-ons will transform retail spaces, allowing them to maximize space for more products.

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