Loyalty360 Reads: September 14 | NFL, Verizon Sign 10-Year Extension; Hot Topic Accelerates Mobile-First Customer Engagement; and More

NFL, Verizon Sign 10-Year Extension On Tech-Focused Partnership
The NFL has extended one of its most lucrative partnerships, inking a 10-year deal with Verizon. The previous deal, which spanned sponsorship, mobile streaming and virtual reality content, was set to expire in 2023. Terms of the agreement were not announced.

Beginning as far back as 2010, Verizon began streaming NFL games for customers. As part of its last deal, announced in 2017, Verizon expanded access to all mobile viewers through its apps, including Yahoo Sports. At the time, mobile streaming was the most relevant element of the deal for most fans. “We’re making a commitment to fans for Verizon’s family of media properties to become the mobile destination for live sports,” Verizon chairman and CEO Lowell McAdam said in a statement in 2017.
Hot Topic Accelerates Mobile-First Customer Engagement Strategy with poq
Global mobile app experience and commerce company poq announces Hot Topic, the leading specialty retailer for music and pop culture fans, has relaunched new mobile apps across its brands, Hot Topic and BoxLunch, using poq's composable commerce mobile app stack.

The California-based retailer offers licensed music, entertainment and pop culture inspired merchandise, fashion apparel and accessories, collectibles and more at over 700 Hot Topic and BoxLunch stores, online at hottopic.com and boxlunch.com, and via mobile shopping apps powered by poq. The company founded BoxLunch in 2015.
Amazon to Pay Full College Tuition for Its Front-Line Employees
Amazon announced plans to expand the education and skills training benefits it offers to its U.S. employees with a total investment of $1.2 billion by 2025. Through its popular Career Choice program, the company will fund full college tuition, as well as high school diplomas, GEDs, and English as a Second Language (ESL) proficiency certifications for its front-line employees—including those who have been at the company for just three months.

Amazon is also adding three new education programs to provide employees with the opportunity to learn skills within data center maintenance and technology, IT, and user experience and research design.
LG Ads Introduces Personalized Smart TV Platform, River OS
LG Ads Solutions, leaders in connected TV and cross-screen advertising, introduced a new smart TV operating system, called River OS. River OS is built for ultimate personalization, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features at affordable price points.

The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs in India by the end of 2021, and in the U.S. and elsewhere in 2022. Major content streaming services and apps will be readily available on River OS-powered TVs.

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