Loyalty360 Reads: September 10th, 2018

 Wanna bet?
 
Caesars Entertainment Corporation has created a mobile application that enables users to bet on sports games and play slots and video poker from the comfort of wherever they happen to be. At least, as long as wherever they happen to be is somewhere in the state of New Jersey. The application launched on September 6th, which gave football fans the opportunity to bet on NFL games on the opening day of the season.
 
“Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events,” says Mark Frissora, CEO and President of Caesars Entertainment. “Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. This launch further solidifies our investment into this exciting space.” 
 
Convenient Stadium Souvenirs
 
Convenience retailer 7-Eleven is now selling stadium-style souvenir cups that can be used for Slurpees and Big Gulps. In addition, customers can use the 7-Eleven mobile application for augmented reality football filters and activities through the end of the year. Depending on which augmented reality experiences customers choose to enjoy, they can also earn points for 7-Eleven’s loyalty program, 7Rewards. 
 
“No sport is bigger in the U.S. than football,” says Sean Thompson, 7-Eleven Senior Vice President and Chief Customer Officer. “Each week, millions show up at stadiums, friends’ houses or in front of their own televisions to cheer on their favorite teams—and, of course, eat and drink. 7-Eleven has everything needed to enjoy all the big games, from cool souvenir cups to hot pizza and wings. It’s an easy and economical way to host an epic watch party.”
 
 
 

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