Loyalty360 Reads: Rent-A-Center Celebrates 50 Years, HelloFresh Reaches Donation Milestone, and More

Rent-A-Center Unveils Special Luxury Rent-to-Own Offer 

To celebrate its 50th anniversary, Rent-A-Center is now offering new deals on luxury items every day for 50 days, starting July 24. The leadership team at Rent-A-Center hopes that these new deals will attract new customers to the lease-to-own shopping experience, as well as reward frequent shoppers for their continued loyalty.  

“It’s encouraging and exciting to see how far we’ve come as an industry in just 50 years,” said Anthony Blasquez, EVP – Operations at Rent-A-Center. “The upcoming 50/50 campaign is going to be a great way to introduce the brand to customers who may have never considered the flexibility of rent-to-own before.” 

The list of daily items will be released via text message for shoppers to receive the most up to date details on the limited-quantity promotional deals. Interested shoppers can text DROPS to 94210 for more information or visit the Rent-A-Center website.  

HelloFresh Donates 8,000 Meals per Week to Phoenix Food Bank 

HelloFresh, the leading meal kit subscription service, has reached its company goal of donating 500,000 meals to those in need in the Phoenix area. Partnering with St. Mary’s Food Bank, the two organizations helped feed several families, seniors, and individuals who struggle with food insecurity.  

“We recognize the need to continue providing meaningful assistance to the Phoenix community as the rates of food insecurity are at historic highs,” said Jeff Yorzyk, Senior Director of Sustainability at HelloFresh. “At HelloFresh, we are committed to supporting the communities where we live and work and are grateful to St. Mary’s Food Bank for helping us alleviate food insecurity throughout the state.” 

Nearly 2 million Phoenix residents have some form of food insecurity, which includes vulnerable populations like senior citizens the hardest. HelloFresh has committed to extending its partnership with St. Mary’s Food Bank into 2024.  

Grammarly Finds Businesses Lack Strong AI Strategy 

Grammarly has released a report about the effectiveness of companies utilizing artificial intelligence. The report states that while companies see benefit in generative AI, the lack of a cohesive understanding of this technology can lead to security risks and putting these brands at a competitive disadvantage.  

“If you’re a business leader, adopting generative AI is not optional—your teams and competitors already are,” said Matt Rosenberg, Grammarly’s Chief Revenue Officer and Head of Grammarly Business. “Those who fail to recognize the value of the technology will fall behind, but carefully executing a company-wide strategy with holistic solutions is essential to achieve transformation through generative AI—and avoid long-term risks.” 

The study focused on over 300 technology companies in the United States and United Kingdom. Here are some highlighted findings from the report:  

  • Generative AI is a critical or important priority for 89% of respondents’ companies, and by 2025, nearly all (97%) will be using the technology to support communication. 

  • 74% of respondents using generative AI say it’s already improving their ability to increase revenue, and the average daily time savings from generative AI is 33%—the equivalent of 2.5 hours every workday or 13 hours each workweek. 

  • Companies’ top concern with not using generative AI is falling behind competitors (35%)—but hurdles like security concerns (32%), lack of a cohesive AI strategy (30%), and lack of internal policies to govern generative AI (27%) prevent adoption. 


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