Loyalty360 Reads: Preferred Hotels & Resorts’ Unforgettable Moments Campaign, Firehouse Subs’ Treats Customers with Personalized Promotion, and More

Preferred Hotels & Resorts Focuses on Customer Experience with Launch of Unforgettable Moments 

Preferred Hotels & Resorts, one of the world’s largest independent hotel brands, has announced the launch of Unforgettable Moments: Stay Where You’re Preferred

The Unforgettable Moments promotion includes over 350 participating hotels, offering travelers complimentary daily breakfast for two and a potential room upgrade, subject to availability, when they book the promotion and stay for a minimum of two nights. In celebration of the recent relaunch of the I Prefer Hotel Rewards program, which now includes a dedicated website and app for the loyalty program, guests who take advantage of this offer and complete their stays by July 31, 2023, will receive a bonus of 20,000 I Prefer points.  

With a wide variety of destinations, Preferred Hotels & Resorts will showcase various ‘unforgettable moments’ in photos as experienced by travelers and I Prefer Members across multiple marketing channels throughout the year and into 2024. 


Customers Can Score Free Subs at Firehouse with Name of the Day Promotion 

Firehouse Subs is reintroducing its Name of the Day promotion, where individuals whose first name matches the Name of the Day can enjoy a free medium sub at participating restaurants until June 23, upon presenting a valid photo ID alongside any purchase. 

Yosef Hojchman, the Chief Marketing Officer of Firehouse Subs, expressed enthusiasm for this engaging initiative, which aligns with the restaurant's mission of providing heartfelt service and gratitude to its customers by personalizing the experience with a complimentary sub. Since its inception in 2019, the Name of the Day promotion has consistently attracted a substantial number of lucky-named individuals who eagerly relish the opportunity to enjoy a hot and satisfying sub with their purchase at Firehouse Subs. 


Redbox Surveys Customer Loyalty Members on Most Anticipated Movies of 2023 

Redbox has revealed the results of a survey conducted among a segment of its 42 million customer loyalty program members, naming Indiana Jones and the Dial of Destiny as the most anticipated movie of 2023. Mission: Impossible – Dead Reckoning Part One came in second place, followed by Aquaman and The Lost Kingdom. Redbox kiosks continue to be a destination for millions of consumers seeking the fastest access to the latest entertainment at the most affordable price. The company has seen more consumers renting as new movies have returned to its Transactional Video-on-Demand (TVOD) platform. 


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