Loyalty360 Reads: October 28: The Voice Enters the Metaverse, Marriott Bonvoy’s Integrated Content Platform, and More

The Voice Enters the Metaverse with Web3 Loyalty Program

The Voice television show has entered the metaverse. ITV Studios announced that it has granted exclusive rights in the metaverse for the talent show to the Virtual Brand Group (VBG). The two companies will collaborate to develop, build, and operate The Voice in the metaverse. 
Voice fans will get the opportunity to engage with the show in the online community and be part of their own musical journey. Features include a web3 loyalty program and fan journey that connects and rewards them for the time across all their interactions from social media to watching the show to buying virtual or physical merchandise.

Marriott Bonvoy Launches Integrated Content Platform

Marriott Bonvoy announced a new integrated content platform in partnership with Samsung. Travel by Design showcases the stories that inspired some of the world's most extraordinary hotels. Marriott Bonvoy is collaborating with Samsung to create the first-ever exclusive branded destination within Samsung's free, ad-supported streaming service, Samsung TV Plus.
Samsung TV Plus viewers can select a tile on the service home screen to explore the on-demand library to immerse themselves in a curated collection of travel video content. The transportive visual series will be available on streaming platforms such as Samsung and Roku YouTube as well. It will also be featured in hotel rooms globally on Marriott Bonvoy TV.

The Drone Racing League and PointsKash Launch Loyalty Rewards Partnership

The Drone Racing League and PointsKash have announced a loyalty rewards partnership. The Drone Racing League (DRL), the world's premier, professional drone racing property, and PointsKash, the first blockchain-enabled conversion platform for users to aggregate, convert and spend loyalty points, formed the partnership to elevate DRL fandom globally. 

The five-year deal includes an unveiling of the DRL Flight Club, the first program for DRL fans to collect rewards on PointsKash, as well as branded integrations in DRL events, gaming products, and content. DRL Flight Club members can accrue PointsKash points by purchasing merchandise, registering for races, downloading DRL's suite of racing games, and engaging with digital content.

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