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adidas Launches 'Choose to Give Back'
adidas has introduced its Choose to Give Back program aimed at helping to extend the lifecycle of sports performance & lifestyle apparel and footwear. Leveraging thredUP's Resale-as-a-Service (RaaS) platform and expertise, the program will invite consumers to send used product from any brand back to adidas via the adidas Creator's Club app to be reused or resold.
The fashion industry is one of the world's biggest polluters. An estimated 36B clothing items are thrown away in....
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