Loyalty360 Reads: November 7th, 2018

Wyndham Supports Military Families
Super 8 by Wyndham has announced it will auction off its hotel-inspired concept car ROADM8 and additional Super-8-themed items, with 100 percent of the auction sales benefiting one of the nation’s leading military non-profits, Fisher House Foundation. The organization provides no-cost temporary housing for families of patients receiving medical care at major military and VA medical centers.
“Super 8 has a proud history of honoring and saying thank you to those who serve, and we feel this is one more way for us to build upon that legacy,” says Mike Mueller, Brand Leader and Senior Vice President of Super 8. “When we launched ROADM8, we knew we ultimately wanted to use the vehicle as a means for giving back and creating a positive impact for the military community. We have no doubt that, with the help of Fisher House Foundation, which has earned stellar marks across the board for supporting veterans and their families, we’ll be doing exactly that.”
Schlotzsky’s Rewards Program Evolves
Schlotzsky’s has updated its rewards with a mobile ordering application. The program also targets customers based on how loyal they’ve been. If a customer hasn’t visited in a while, she might be offered a free slider, while a frequent visitor will be given more exclusive offerings.
“It’s really evolved into a great way to talk to our guests and reward the most loyal guests differently and the least loyal guests differently,” says Kelly Roddy, President of Schlotzsky’s. “They may get something that no one else would get: a special offer for a discount on Cinnabon. Or they might be the first ones to be invited to come try new food. If we’re launching new sliders or tacos, we can invite them and target them more directly.”

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