On the second day of Customer Expo 2018, Christine Bardwell, Global Strategy Lead of Oracle, led a workshop session that dealt with international loyalty. Her presentation, much like her brand, was a bit out of the ordinary. “This is going to be very different,” she said. “Participation is required.” She asked the initially spread-out audience to gather at a few tables for round-table discussions.
Once everyone had greeted each other, she pulled up infographics that were based on research conducted by Oracle....