Loyalty360 Reads: November 7: Accor Expands Luxury Rewards, Dancing Seahorse NFT Members Club, and More

Accor Rewards Program Launches Luxury Experiences

Fairmont Hotels & Resorts announced the official debut of Beyond LIMITS, a new collection of experiences available exclusively at ALL Accor Live Limitless hotels. The new immersive experiences include a symphonic experience in a Riviera Maya cenote, underwater ballet in Hawaii, master chef experience at Lake Louise, and a cliffside oxygen bar experience in the Canadian Rockies. 

Members of ALL – Accor Live Limitless will be able to book select ‘Beyond LIMITS’ experiences with ALL Reward points. ALL Reward points allow members to earn points, even when they are not staying at an Accor hotel, and then redeem their points for experiences, travel, dining and other perks.  For a limited time, Accor is also offering members up to 25 perfect savings on select bookings.
 

Dancing Seahorse Opens First NFT Members Club

Dancing Seahorse announced the opening of the first NFT members club. The new Web 3.0 business said that rap artist and token holder Polo G will be performing at the grand opening of the Dancing Seahorse Club in Los Angeles. The launch of the project's newest club follows the official minting of its premium NFT collection.

Dancing Seahorse aims to revolutionize the industry by creating a one-of-a-kind NFT that delivers exclusive utility to music fans around the world. The project is on a mission to create a community where fans can interact with artists and performances in a new way. Through Dancing Seahorse, members receive global access to a variety of VIP concert activations, festivals, destination events, and more through the project's rapidly growing network. 
 

Survey Reveals Customer Behavior Around Convenience Store Shopping

A recent consumer sentiment survey by NCSolutions revealed that over 70% of shoppers say they have discovered new brands at convenience stores. CPG brands looking to engage Gen Z can tap into that demographic, as ninety-one percent of Gen Z say c-stores provide a good shopping experience.

GenZ are also more likely to use a delivery service for c-store items, with almost half (49%) reporting they have used a service such as 7-NOW, Instacart, DoorDash, Uber and others. This is 96% higher than all Americans who reported using a delivery service (25%) for c-store shopping. Consumer purchase behaviors are also influenced by what they see on social media. Seventy percent of c-store shoppers said they're more likely to purchase products they see promoted on c-store social media channels.

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