Programs
 
Amazon Fresh Is Now Free for Prime Members
The additional monthly fee for Amazon Fresh is no more. “Now, if you already pay $12.99 a month (or $119 a year) for Prime, you’ll also be able to get Amazon Fresh and Whole Foods Market grocery deliveries free of charge. Existing Fresh subscribers can benefit from the new pricing immediately, while new customers will have to register their interest and wait for an invite.”
 
Britain’s Tesco Takes On Discounters with Paid-For Loyalty Card
Faced with competition from discount grocery retailers, Tesco has launched a premium loyalty program. “Some 19 million Clubcard subscribers will be able to upgrade to Clubcard Plus for £7.99 ($10.27) a month, which in addition to giving loyalty points redeemable for money-off vouchers will also offer 10 percent off two in-store shopping trips of up to £200 per month.”
 
Customer Experience
 
How Beauty Brands Are Using Behind-the-Scenes Video to Drive Customer Loyalty
Beauty brands are increasingly using online video to offer transparency to consumers. “While brands have attempted to establish a rapport with consumers by leaning on a brand founder or even using employees in marketing campaigns, the prevalence of industry watchdogs, like Estée Laundry, is driving demand for companies to reveal more about their processes.”
 
Online Spending This Holiday Season Is Set to Hit a Record $143.7 Billion
Digital spending during November and December is expected “to reach $143.7 billion, up 14.1 percent from a year ago, according to a study by Adobe Analytics, which tracks transactions for 80 of the top 100 US internet retailers including Walmart and Amazon.”
 
Uber Announces Deeper Push into Financial Services with Uber Money
Uber has announced “the formation of a new division called Uber Money to house its efforts, which include a digital wallet and upgraded debit and credit cards. The emphasis, at first, will be expanding Uber’s efforts to give its 4-million-plus drivers and couriers around the world access to a mobile bank account so they can get paid after each ride.”
 

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