Loyalty360 Reads: November 4 | Facebook to Shut Down Facial Recognition; Burger King to Give Crypto Rewards; and More

Facebook to Shut Down Facial Recognition in Photos, Videos
Facebook announced it is shutting down its facial recognition system, which automatically identifies users in photos and videos, citing growing societal concerns about the use of such technology.

"Regulators are still in the process of providing a clear set of rules governing its use," Jerome Pesenti, vice president of artificial intelligence at Facebook, wrote in a blog post. "Amid this ongoing uncertainty, we believe that limiting the use of facial recognition to a narrow set of use cases is appropriate."
Burger King to Give Crypto Rewards
Fast-food chain Burger King plans to give away crypto as prizes to its customers in partnership with brokerage platform Robinhood.

Starting Monday and for three weeks, members of Burger King’s Royal Perks loyalty program in the U.S. who spend more than $5 on the restaurant chain’s app will be rewarded with one coin from a pool of 20 bitcoin, 200 ether and 2 million dogecoin.
Vitality Bowls Celebrates 10th Anniversary with Loyalty Member Promotion
Leading superfood concept and allergy-friendly café, Vitality Bowls, is celebrating its 10th anniversary. To commemorate the milestone, the brand is rewarding its Loyalty Members with $10 menu items for 10 days as it prepares for the best year yet with exciting new menu innovations. Through November 10, Loyalty Members, or customers who download the Vitality Bowls mobile app, can redeem the $10 promotion on any grain bowl, salad, or medium açaí bowl.

“We’re incredibly thrilled to be celebrating a decade of Vitality Bowls, and to reward our loyal customers for believing in us along the way,” says Roy Gilad, CEO of Vitality Bowls who co-founded the company with his wife, Tara.
Tractor Supply Donates $200,000 to Animal Rescue Organizations
Tractor Supply announced the eight winners of its annual Rescue Your Rescue social media contest. Held in partnership with Canidae Premium Pet Food, the contest awarded each winning animal rescue group $25,000, for a $200,000 total donation.

“At Tractor Supply, we have a deep passion for all animals, so we love the opportunity to support these groups that share our commitment to providing rescue, care and adoption support for animals in need,” said Nicole Logan, Vice President of Divisional Merchandise Management at Tractor Supply. “During the contest, it is amazing to see how each community rallies around these organizations to help them get some much-needed assistance. It is wonderful to be able to reward and thank these groups for all that they do for pets and animals.”

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