Laura Gardiner says Iris is “the biggest little agency you’ve never heard of.”
The Senior of Data-Driven Futures Growth’s description of the customer loyalty management group is a perfect way to encapsulate all that they do. From developing successful and impactful programs such as IKEA Family, Samsung Rewards, and Pampers Club to focusing on vertical industries ranging from QSR to pharma, Iris has been quietly pushing loyalty onward.
As such, Gardiner and Iris Executive Strategy Director Dipti Bramhandkar....