Loyalty360 Reads: November 23: Kohl’s Launches New Loyalty Program, Domino’s Electric Vehicle Giveaway, and More
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Kohl’s Launches New Loyalty Program Kohl’s is replacing its Yes2You Rewards program, which enabled customers to earn points for future purchases, with Kohl’s Rewards, where members earn five percent Kohl’s Cash on every deal and receive personalized deals and perks, like a birthday gift. The brand has eliminated points as a part of Kohl’s Rewards and changed its currency into Kohl’s Cash. The company hopes this will make it easier for customers to understand what they’re earning, what they have....

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