Target's Free Loyalty Program Nears 80M Members 1 Year After Launch Retail Dive magazine says Target began testing its free loyalty program in March 2018, in the Dallas-Fort Worth area, before expanding it to more cities in early in 2019. By the time the company announced a nationwide rollout last fall, Target Circle had more than two million members. That means membership over the course of the year spiked well over 70 million and now encompasses a big chunk of the U.S. population, who are clearly spending at Target given the....

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