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Chipotle to Unleash Digital-Only Restaurants
Chipotle will focus on accelerating digital business in non-traditional venues, according to QSR Magazine. Chipotle CEO Brian Niccol predicted in October the fast casual would eclipse $2.5 billion in digital sales in 2020. Just a year earlier, Chipotle celebrated clearing $1 billion, which was a significant milestone for a brand that played catchup in a number of innovation corners.
COVID-19, however, represented a different kind of accelerator. In many stores, just the second make-line alone....
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