Loyalty360 Reads: November 13, 2019

Programs
 
Google Play’s US Store Adds a Rewards Program
Google Play is launching “a new rewards program, Google Play Points, that will allow you to earn points for everything you do on the Google Play marketplace, from downloading new apps to subscribing to services to buying movies, books, and more. Users can redeem the points earned in the program for things like in-app purchases of characters, gems, and other items in apps like Candy Crush or Pokémon GO, for example.”
 
Air Miles Refreshes the American Express Air Miles Platinum Credit Card
American and Air Miles have launched “the newly enhanced American Express AIR MILES Platinum Credit Card. New and existing card members can now take advantage of a new Annual Travel Redemption Benefit and a better earn rate that will reward them with more Miles on eligible food, drink, gas, and transit purchases.”
 
Customer Experience
 
Papa John’s Made the First Change to Its Original Crust in Nearly Four Decades
The pizza chain has debuted a new crust. “The new crust is part of the brand’s annual investment of millions of dollars in innovation, Paul Fabre, Papa John’s Senior Vice President of Menu Strategy and Innovation, told CNN Business. ‘Bringing new menu items to market is so exciting, especially as we continue to build on our legacy of quality ingredients our customers know and expect,’ he said.”
 
Employee Engagement
 
Bank of America Will Pay a $20 Minimum Wage a Year Earlier than Planned
The bank has announced that it will raise “its minimum wage for its more than 208,000 US employees by the end of the first quarter of 2020. It previously planned to boost paychecks to $20 an hour by 2021, and made a down payment on that commitment by hiking wages to $17 an hour on May 1, 2019.”
 
Corporate Social Responsibility
 
Uber Expands Ride Donation Program to 12 Cities in North America
Uber’s Community Impact Initiative now covers “12 metropolitan areas in North America. The ride-hailing giant has been giving out free rides to nonprofits through the program, particularly in instances wherein the lack of transportation becomes a barrier to opportunity. The program has been operating as a pilot in Portland and Seattle over the past three years, but now it will benefit 73 nonprofit organizations across 12 cities: Chicago, Dallas, Los Angeles, New York, San Francisco, Washington DC, Seattle, and Portland in the US, as well as Calgary, Montreal, Toronto, and Vancouver in Canada.”
 

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