Merkle Partners with Airship and Salesforce Marketing Cloud
Merkle, a global customer experience consultancy under dentsu, has partnered with Airship and Salesforce Marketing Cloud to launch a new Mobile Loyalty Accelerator, a solution designed to help brands build mobile-first loyalty programs faster and more effectively. The initiative combines Salesforce’s Loyalty Management platform, which manages program structure and data, with Airship’s real-time mobile engagement tools such as in-app messaging, digital wallets, and....