Mercedes-Benz USA Launches 2024 “Holidays with Love” Campaign
Mercedes-Benz USA (MBUSA) has launched its 2024 “Holidays with Love” campaign, celebrating the unique moments that bring people closer together during the holiday season. The campaign builds on last year’s success and emphasizes how the brand’s vehicles transform holiday travels into memorable experiences. The campaign video, entitled “Happy Holidays with Love: The Journey,” features stories of families sharing special moments on the road. From festive journeys to serene drives, the campaign captures the warmth of connection, as well as sharing lessons about pedestrian and passenger safety.
Mercedes-Benz USA Chief Marketing Officer, Melody Lee, spoke about the company’s vision for the campaign, stating, “Our ultimate goal at Mercedes-Benz is to safely bring people together. At our core, we offer our customers the means to travel, explore, and make memories with one another through mobility, in the safest and most technologically advanced way possible. For our customers, connections are truly made in the ‘getting there. This holiday season, we look forward to celebrating those big and small moments of togetherness, and spreading joy to our neighbors, friends, and family in the communities where we live and work.”
A key component of the “Holidays with Love” campaign is MBUSA’s commitment to community outreach. Through charitable events in collaboration with Safe Kids Worldwide, MBUSA aims to bring holiday joy to children in need while promoting passenger and pedestrian safety. The campaign showcases several 2025 models, including the GLC and GLE Plug-In Hybrids and the E-Class Sedan, highlighting new technology like Gen20x video conferencing in the E-Class Sedan, designed to keep families connected, even from afar. In addition to the ad campaign, MBUSA will support students in Atlanta and Jacksonville as part of its corporate social responsibility initiative, Driving Your Future. MBUSA volunteers will lead safety demonstrations and provide warm clothing to students at partner schools. They will also deliver meals in the Atlanta area to spread cheer during the season of giving. It’s all part of MBUSA’s commitment to positively impacting the communities where its employees live and work, reinforcing the company’s dedication to connection, safety, and holiday generosity.
Watch this year’s “Holidays with Love” video here: https://www.youtube.com/watch?v=NWnjsARV4jk
Big Lots Promotes Customer Engagement and Honors Veterans with Discounts
Big Lots is dedicating the month of November to honoring veterans and active military members. The store is offering special discounts and partnering with charitable organizations, including the Children of Fallen Patriots and Stop Soldier Suicide, for donations to support military families. Customers can contribute directly at checkout to support the cause. To encourage support, shoppers who donate will receive a $5 discount on purchases of $15 or more. This effort builds on Big Lots’ ongoing commitment to veteran causes, with its foundation having already donated $7M to various military charities across the U.S.
Big Lots CEO Bruce Thorn stated, “As a company that values service and sacrifice, we are honored to support our veterans and active military members. Through these discounts and partnerships, we hope to express our deep appreciation and offer meaningful support to those who have served our nation. I would also like to thank our associates who are veterans or currently serve in the military. Their dedication inspires us.”
Big Lots will provide an additional 20% in-store discount from November 8 to November 11. The discount is exclusively for veterans and active military members and adds to the retailer’s “Always On” BIG Rewards program, which provides a year-round 10% discount for military personnel. Additionally, Big Lots will feature stories of its veteran and military associates in stores and online, celebrating their contributions and service.
Learn more about the Big Reward’s program here: https://www.biglots.com/bigrewards/bigrewards-about
Peloton Collabs with NFL Watt Brothers to Target Millennial Males With “Find Your Push. Find Your Power.” Campaign
Peloton has unveiled its latest creative campaign, “Find Your Push. Find Your Power.,” aimed at motivating audiences to pursue their fitness goals. The first phase of the campaign spotlights NFL stars and siblings T.J. and J.J. Watt, whose playful rivalry highlights Peloton’s ability to push users to perform at their best. The North America-focused video launch targets millennial men, hoping to bring more men to the platform and emphasizing the experience Peloton can bring as it taps into the brothers’ natural competitive spirit to inspire viewers.
Peloton CMO Lauren Weinberg said, “Our brand research has shown that more than 70 percent of millennial males engage with running, but many in that same audience set are either not aware of our Tread and running offerings or are unsure if we’ll deliver a challenging enough fitness experience for them. Enter T.J. and J.J. Watt, Peloton Members who already compete against each other on the Peloton Leaderboard. Partnering with them is an organic way to counter these misperceptions by showcasing that we have challenging workout options that are hard enough, even for elite athletes.”
With two-thirds of its membership base consisting of women, Peloton hopes the campaign will expand its appeal to male audiences. Produced with creative agency Special London, the campaign illustrates the motivating power of sibling rivalry, as the Watt brothers challenge each other through diverse workouts, including running, cycling, and strength training. The ads, available in 0:30, 0:15, and 0:06-second formats, will be shown across TV, digital, social, and streaming platforms in English and Spanish.
Watch the Watt Brothers in the “Find Your Push. Find Your Power.” campaign here: https://www.youtube.com/watch?v=hLZbZKWGuVk&t=30s
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Original Article Links:
Mercedes-Benz USA Launches 2024 "Holidays with Love" Campaign to Celebrate the Joy of Togetherness
Big Lots Honors Veterans and Active Military with November Discounts and Charitable Partnerships
Peloton Launches New Multi-Phase Creative Campaign to Drive Demand Among New Audiences