Wisconsin workwear brand Duluth Trading Co. is introducing a new discount program called “Duluth Heroes” to show appreciation for military members and first responders. Through a partnership with ID.me, the program offers eligible individuals, including active-duty service members, veterans, retirees, military spouses, family members, and first responders, an ongoing 5% discount on all purchases. Those eligible to take advantage of the discount can do so when shopping in any of Duluth’s retail stores or online. To kick off the program, Duluth is increasing the discount to 10% for a limited from November 7, 2024, to November 11, 2024.
Duluth Trading President and CEO Sam Sato said, “Duluth Trading Co. deeply admires the dedication and work of those who bravely serve our communities and country, and we wanted to express that beyond just a once-a-year sale. We hope this new program reflects our daily gratitude and respect for our nation's heroes.”
ID.me Chief Revenue Officer Chris Mills added, “ID.me is honored to partner with Duluth Trading Co. to recognize the military and veteran communities as well as first responders with this new program. We love partnering with great brands like Duluth to bring awareness to these offers, increase access for all who deserve them, all while reducing the friction for our members to attain the benefits. Serving those who serve our country and our communities is foundational to ID.me.”
Learn more about the Duluth Heroes initiative here: https://www.duluthtrading.com/DuluthHeroes?feature=hpwh3-vidban-heroes
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