Loyalty360 Reads: Mercedes-Benz Installs EV Charging Stations at Buc-ee’s, Athleta Launches Live Event Series, Pieology Adds New Loyalty Tier

Mercedes-Benz Installs EV Charging Stations at Buc-ee’s Locations Nationwide  

Mercedes-Benz HPC North America has announced plans to install EV charging stations at Buc-ee’s travel centers nationwide. The partnership advances the automaker’s goal of establishing a national EV charging network. Mercedes-Benz says about 30 stations will be operational by the end of 2024.  

Located along major travel routes, Buc-ee’s locations sell fuel, fresh food, souvenirs, and assorted travel items. Anchored by 34 locations in Texas, the chain embarked on a multi-state expansion in 2019 and now has 12 locations in other states.  

“Buc-ee’s values people and partnerships,” said Buc-ee’s General Counsel, Jeff Nadalo. “Our new collaboration with Mercedes-Benz will continue our traditions of elevated customer convenience and excellent service that have won the hearts, trust and business of millions in the South for more than 40 years.” 

Athleta Enhances Customer Experience with Live Event Series   

The women’s fitness apparel brand Athleta has announced a new live event series to expand the customer experience. Move with Athleta will feature celebrity fitness influencers, co-branded giveaways, surprise guests, and unique product offerings.  

The series debuts November 16 at destinations in New York City, including the Soho shopping district and the Wollman ice rink in Central Park. Move with Athleta will make stops in Los Angeles, Miami, Boston, and San Francisco in 2024.  

“Athleta is entering a new era and bringing exciting new product, innovation and community experiences to our customers across North America,” said Chris Blakeslee, President and CEO of Athleta. “Our customer is at the center of everything we do, and as we underscore Athleta’s position at the intersection of style, fitness and wellness, we’re proud to launch the Move with Athleta series to inspire all facets of her active lifestyle.” 

As part of the New York debut, Altheta is donating $10,000 to the nonprofit organization Figure Staking In Harlem.  

Pieology Adds New Loyalty Tier with Daily Deals  

The pizza chain Pieology has enhanced its Pie Life Rewards program with a new tier that entitles members to daily deals. Customers with Pies and Perks status can receive a perk of their choice every day with the purchase of a Craft Your Own Pizza. Available perks include a free side salad, cookie, or drink.   

All rewards members enjoy Pies and Perks status through December 31. If a member purchases a Create Your Own Pizza by that date, Pieology will extend the status through the end of 2024.  

"I am proud to announce Pies and Perks — the latest addition to our innovative Pie Life Rewards loyalty program," said Shawn Thompson, CEO of Pieology. "As we continuously introduce exciting new menu items, the daily perks provide an easy way to explore everything that Pieology has to offer." 

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