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How Your Brand Can Take a Bite Out of the Big Apple
Adweek has posted an article that “highlights the ins and outs of targeting an audience whose economic power is roughly the size of South Korea’s gross domestic product. Reaching the thousands of unique personalities in the New York DMA requires brands to take an approach that leverages traditional linear TV, addressable TV, on-demand channels, and IP targeting. Case studies highlight what marketers need to know to flip the script on their campaign strategies.”
Why The Feds Must Pay Attention To The “Amazon Effect” On Online Pricing
Alberto Cavallo, the Edgerley Family Associate Professor at Harvard Business School, makes the case that the effects of Amazon on the pricing behaviors of traditional retailers needs to be monitored. “Cavallo focuses on multichannel retailers—those that have an online presence but sell most goods offline—because they are common data sources for statistical agencies. In 2010, these retailers would keep prices constant for about nine months on average. Today, that timeframe has narrowed to just three months.”
Lowe's Acquires Retail Analytics Platform From Boomerang Commerce
Lowe's has announced it has acquired the Retail Analytics platform from Boomerang Commerce. “The technology will be integrated into the company's core retail business and bolster strategic and data-driven pricing and merchandise assortment decisions across Lowe's businesses.”
Nike Changes Policies for Pregnant Athletes
After receiving some media backlash for policies perceived as discriminatory to pregnant athletes, Nike has announced changes. “Nike is adding ‘written terms’ to new contracts to support athletes during pregnancy days, after being criticized for cutting the pay of some female stars who had children. The sneaker giant posted a statement Friday on its website saying that while it changed its policy to support female athletes during pregnancy last year, it recognized it could ‘go even further.’”
Amazon Faces Investor Pressure Over Facial Recognition
The e-commerce giant’s shareholders are growing concerned about the company’s facial recognition software and its potential uses. “Shareholders have introduced two proposals on facial recognition for a vote. One asks the company to prohibit sales of its facial recognition system, called Amazon Rekognition, to government agencies, unless its board concludes that the technology does not facilitate human rights violations. The other asks the company to commission an independent report examining the extent to which Rekognition may threaten civil, human, and privacy rights, and the company’s finances.”
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