Loyalty360 Reads: March 22: SpartanNash Foundation Raises Money for Habitat for Humanity, Jackpocket Lottery App Partners with Circle K, and More

SpartanNash Foundation Raises $180,000 for Habitat for Humanity
Food solutions company SpartanNash recently held a fundraising campaign benefiting Habitat for Humanity. Donations totaling $180,000 will help individuals and families in eight Midwest states take the first important steps toward owning a home.

Since 2006, the SpartanNash Foundation has raised more than $2.1 million for Habitat for Humanity, helping more than 1,100 households with improved quality housing.

Store guests were invited to donate $1, $5, $10 or rounded up to the nearest dollar participating SpartanNash retailers. Online shoppers also had the opportunity to donate at checkout through Fast Lane.
Lottery App Jackpocket and Circle K Stores Continue Partnership
Third-party lottery app Jackpocket and Circle K convenience stores have extended their partnership to offer exclusive perks for lottery players and Circle K customers.

The spring campaign kicks off in just over 1,650 Circle K and Holiday stores in seven U.S. states. Jackpocket allows users to purchase official state lottery tickets securely by using the mobile app.

With the partnership, Circle K customers can claim $5 off their first lottery order in the Jackpocket mobile app. Jackpocket app users will have access to special deals at Circle K stores.

Volta Partners with Tanger Outlet with EV Charging Stations
Electonic vehicle charging company Volta partnered with Tanger Factory Outlet Centers to bring more EV charging stations to shoppers. The agreement states Volta charging stations will be installed at Tanger locations in nine markets throughout the U.S.

Providing shoppers with access to a mix of DC Fast and L2 charging solutions, Volta's deployment plan will provide charging tailored to Tanger shopper characteristics.

Not only do the systems charge electric vehicles, but integrated digital screens provide a communications platform that offers advertisers a full-screen experience to complement their media plans.

According to Experian Marketing Services data, the addition of Volta stations at mass retail locations is proven to drive a higher frequency of visits from high-value shoppers with 60% - 70% greater spending power than the general visitor.

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