The latest news in the world of customer experience and customer loyalty.
NCAA Wins Lawsuit Over “March Madness” and “Final Four” Trademarks
The National Collegiate Athletic Association may not have much control over what goes on with the recruiting/payment of student-athletes, but don’t you dare mess with the brand’s trademarks. As its men’s basketball tournament—commonly known as March Madness—has whittled its way down from a 68-team field to just 16 remaining teams (a.k.a....